Logo Design
Logos are the forefront of your businesses identity. They can be challenging and complicated to
get right if you don't know what you're doing. They represent your business, the industry
you're in and the kind of customers you'd like to attract. There are an endless amount of
options to choose from. We know it can be overwhelming, and
Our logo design service starts at only and varies on a case-by-case basis, largely depending on the business and the type of logo required. If you're interested in getting a logo designed by us, fill out the logo questionnaire and we'll get back to you as soon as we can.
Logos explained
There are many different types of logos. Which type you want largely depends on you and your business. How do you want to be seen by your customers and your peers? Let's briefly go over the points that make a good logo.
- A good logo is typically simple. A simple design allows people to more easily recognise and can highlight a specific personality of the brand.
- Similarly, it needs to be memorable. A great logo creates a connection with its audience. One glance at the logo should be enough for people to know it's yours.
- Versatility. Your logo should have multiple variations that work in all situations. For example, a primary logo, secondary logo, submark and a favicon. This ensures compatibility at all sizes and resolutions.
- It has to be relevant to your business or industry. Audiences need to be able to make the connection to what your business does, and good logo uses elements and fonts to help form that link.
- Lastly, it needs to be adaptable. Trends come and go as time passes and your logo should remain viable with minimal refreshes and without the need of a full scale redesign every few years.
Types of logos
Great, now we know what makes a good logo. But wait, there's more! What kind of logo do you want? There are a few different types that we'll try to break down for you.
- Wordmark Wordmark logos are probably the most basic type of logo you can get, but basic doesn't mean that there isn't a lot of thought involved in the design process. This logo type spells out the full name of the business using a distinct typeface and a specific colour palette without the use of a graphical element.
- Lettermark Lettermarks are also known as monograms and usually consistent of the brands initials. These are a great option for businesses with long names that want to have a concise logo.
- Symbol Symbol logos can also be called pictoral or brandmarks. It's a graphical based design which is recognised without the use of text.
- Abstract Abstract logos are designs that don't mimic real life objects and take a more creative expression to emphasise the personality of a brand. They usually have to be used in conjunction with wordmarks until audiences get more familiar with the design and are able to recognise the logo without any text. Because of the nature of the design, it can be risky for new, smaller businesses to use this type of logo.
- Emblem Emblem logos are highly detailed and are designed to feel like a stamp, badge or seal. They are by far the hardest to pull off in modern times, which is why you don't see too many companies using this style of logo anymore.
- Mascot Mascots are endearing and memorable. They usually represent a character that personifies the brand. These types of logos are popular in the food industry as they're friendly and relatable.
- Combination Combination marks are versatile by design as they use the brand name and an icon together or seperately while being identifiable either way. Most brands use a variation of logo types and this tends to be one of the primary designs of most brands.
- Dynamic Dynamic logos are a more modern take on brand identity as they are able to change based on the context of their usage. They can be animated or static with different elements being used in different situations. They're very versatile but require a lot of work to put together.
Our designs
With a strong background in digital design, we've created our fair share of logos over the years. Here are some of our most recent designs.
