get found everywhere

SEO, AIO & GEO

People don't just search on Google any more, they ask AI assistants too. We build websites that get found in both, so you show up whether someone types a query or asks ChatGPT for a recommendation.

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three front doors

The Web Has Changed

Search engines are no longer the only way people find you. AI assistants now answer questions and make recommendations directly, so being visible means being readable by both. These three disciplines cover it.

how we do it

Built to Be Found

There's no single trick to ranking well or getting cited by an AI. It comes down to the same fundamentals we build into every site: clean, semantic code, fast pages and content that's genuinely clear and well structured. Machines and people both reward the same thing.

Because we hand-code every website, we have complete control over the markup and the structured data underneath it. That means search engines and AI crawlers get an unambiguous, machine-readable picture of who you are, what you do and why you should be recommended, rather than guessing from bloated, templated pages.

It's all included as standard, so every website we build starts life optimised for search engines and AI assistants alike.

What we build in

  • Semantic, hand-coded HTML that machines can parse
  • Structured data (JSON-LD) on every page
  • Fast, lightweight pages with strong Core Web Vitals
  • Clear headings, answers and content structure
  • Descriptive metadata, titles and social cards
  • Accessible markup (WCAG) that doubles as clean signal
  • Crawlable sitemap, robots and canonical URLs
  • Content written to be quoted and cited
the questions we get

SEO, AIO & GEO FAQs

New terms, same goal: helping the right people find you. Here are the questions we hear most often.

SEO gets you ranking in traditional search results on Google and Bing. AIO makes your site easy for AI assistants and their crawlers to read and understand. GEO focuses on being cited and recommended inside AI-generated answers. They overlap heavily, and the same solid foundations serve all three.
More and more people start with an AI assistant instead of a search box, asking ChatGPT, Gemini or Copilot for recommendations directly. If your site isn't structured for those tools to read and cite, you can be invisible in exactly the moment a customer is deciding who to choose.
No one honestly can, as the ranking and citation systems are owned by the platforms and change constantly. What we can do is follow best practice, build clean and structured foundations, and give you the best possible chance of being found across both search engines and AI assistants.
The foundations, semantic HTML, structured data, performance and SEO, are included as standard in every website we build. If you have a larger or existing site and want a deeper, ongoing focus on AI visibility, we're happy to scope that as dedicated work.
Yes. We can audit your existing site, add structured data, tidy up your content and markup, and improve performance, whether or not we originally built it. Send us a message and we'll take a look.

Ready when you are

Want to be found on Google and in AI answers?

Whether you need a brand-new site built for discoverability or an audit of your existing one, we'd love to help. Get a free, no-obligation quote today.

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